"James Cherkoff managed to facilitate discussions on blogging and social media between a bunch of cynical, scared TV types and bouncy new media know-it-alls with great style. After our experience, I wouldn't hesitate to recommend sending James into any similarly demanding organisation - he is a highly intelligent, capable strategist who inspires confidence with a great combination of strategic thinking and practical, workable solutions." Louise Brown, Head of Cross-Platform Publishing, Channel 4
"Collaborate ran a series of excellent workshops which helped agency
personnel and clients get a much better understanding of the
opportunities presented by the web today. The sessions were lively, thoughtful
and provocative, and were laid out in a clear and intelligent way. I'd
recommend them highly." Jason Cobbold, Director, BBH, London
"Cherkoff's unique passion for melding the worlds of computer software with the
world of marketing is entirely relevant to this new long-tail era." Professor John Maeda, MIT MediaLab, Cambridge, MA, USA
"There are few people with a better take on what's happening in the
marketing and business world - and James is that rare combination -
someone who can develop the theory and put it into practice.” Simon Andrews, Digital Chief Strategy Officer (Worldwide), MindShare
“James Cherkoff is a very experienced marketing consultant who is able to see the bigger picture and not only what is happening now. He has a thorough understanding of many sides of the business
including agencies, advertisers, enterprises, combined with a good
knowledge of the current changes in digital media.” Kris Hoet, EMEA Marketing Manager, Microsoft Online Services Group
"If you are trying to work out the modern web space and what it means
for your business, I'd certainly recommend talking to Collaborate." Richard Anson, CEO, Reevoo.com
"James and Johnnie introduced us to a new kind of freedom and inspiration". Richard Wise, Chief Strategic Officer, AGENT 16, New York City
"The event helped us understand the impact of digital trends - like blogs and much more - in a way that is interesting and motivating. People went away buzzing with ideas." Nigel Kennedy, Group Chief Executive, Grayling PR
"Using a blend of
research,
marketing and branding nous, Collaborate offers the corporate world a
thorough grounding in how to capitalise on blogs and online
communities. He brings an energetic, and often evangelistic, fervour to
this task". Marc Brenner, Editor, Research Magazine, Sep 2007
"Collaborate provides real value by providing clear strategic insights into the underlying trends driving radical change in global brand communications." Bert Moore, Chief Strategy Officer, Lowe Worldwide
“James Cherkoff is a great thinker who always comes up with innovative strategic options. I'd recommend his work every time.” Matt Parsons, Account Director, Nokia.
"Collaborate offers an unusual mixture of excellent creative thinking and strong commercial insight." Corrine Turner, Managing Director, James Bond Enterprises Ltd
