Collaborate Marketing helps companies and brands in Europe, Asia and the US operate effectively in digital and networked media environments.
How Do We Help?
We analyse and make sense of emerging digital and networked media environments and, more importantly, the trends that are driving the changes.
While we find these developments exciting we know the speed of change and its technical nature can be daunting.
Our role is to bring these issues to life in ways that executives can appreciate, feel inspired by and bring into their strategic decision-making.
What do we mean by digital and networked media environments?
The web, newspapers, TV, radio and other media used to exist in separate silos. Today, as digital, mobile and other IP-driven platforms proliferate and merge, media channels are joining and becoming intertwined.
Additionally, many parts of the resulting media ecosystem are driven by individuals and communities, not corporations, in the shape of social networks, mobile applications, peer-to-peer markets and online communities.
All of which is creating plenty of opportunities as well as difficult new challenges.
What relevance does this have for brands?
While understanding the digital infrastructure is important, the effects on markets and customers is where brands should focus their attention. Digital and networked media trends are changing the way consumers (aka people) find brands to trust and good value products and services to buy.
For example, networked media has created a burgeoning 'share-and-compare' economy where traded opinion among individuals increasingly determines purchase decisions.
Elsewhere, in the mobile web, smartphones and other new devices mean people are constantly tapped into influential streams of content and information personalised to their own circumstances. Or 'digital grapevines' as we call them.
Who's behind Collaborate Marketing?
Collaborate Marketing was founded and is managed by James Cherkoff.
You're interested - what next?
Please take a look at the services clients buy from us or a few client testimonials. Alternatively, if you would like to discuss how your company or brand can operate more effectively in networked media environments then please do get in touch.