Collaborate Marketing Services - About Us

About Us

  • Modern Marketing Blog
  • What We Do
  • What Clients Say
  • Services Clients Buy
  • How To Find Out More
  • About James Cherkoff

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What We Do


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Here's The One-Line Version:

Collaborate Marketing helps companies and brands in Europe, Asia and the US operate effectively in digital and networked media environments.

Here's A One-Minute Q&A:

What do we mean by digital and networked media environments?  

The web, newspapers, TV, radio and other media used to exist in separate silos. Today, as digital, mobile and other IP-driven platforms proliferate and merge, media channels are joining and becoming intertwined.

Additionally, many parts of the resulting media ecosystem are driven by individuals and communities, not corporations, in the shape of social networks, mobile applications, peer-to-peer markets and online communities.

All of which is creating plenty of opportunities as well as difficult new challenges.

How do we help?

Collaborate Marketing analyses and makes sense of emerging digital and networked media environments and, more importantly, the trends that are driving the changes. While we find these developments exciting we know the speed of change and its technical nature can be daunting.  Our role is to bring these issues to life in ways that executives can appreciate, feel inspired by and bring into their strategic decision-making.

What relevance does this have for brands?

While understanding the digital infrastructure is important, the effects on markets and customers is where brands should focus their attention.  Digital and networked media trends are changing the way consumers (aka people) find brands to trust and good value products and services to buy.

For example, networked media has created a burgeoning 'share-and-compare' economy where traded opinion among individuals increasingly determines purchase decisions.

Elsewhere, in the mobile web, smartphones and other new devices mean people are constantly tapped into influential streams of content and information personalised to their own circumstances. Or 'digital grapevines' as we call them.  

Who's behind Collaborate Marketing?

Collaborate Marketing was founded and is managed by James Cherkoff.

You're interested - what next?

Please take a look at the services clients buy from us or a few client testimonials. Alternatively, if you would like to discuss how your company or brand can operate more effectively in networked media environments then please do get in touch.

Services Clients Buy

Penguinservice Clients buy services from us in three main areas: Education, Evaluation and Engagement.

If this sounds of interest you can see more here. 

In fact, a lot of our work is about specific scenarios or problems. 

Often, it starts with a conversation such as: "We're thinking about this, could you take a look." 

So please get in touch if you'd like some feedback on your exact issue, brief or challenge.

What People Say

"Cherkoff's unique passion for melding the worlds of computer software with the world of marketing is entirely relevant to this new long-tail era." Professor John Maeda, MIT MediaLab, Cambridge, MA, USA

Thumbs-up "James Cherkoff managed to facilitate discussions on blogging and social media between a bunch of cynical, scared TV types and bouncy new media know-it-alls with great style. After our experience, I wouldn't hesitate to recommend sending James into any similarly demanding organisation - he is a highly intelligent, capable strategist who inspires confidence with a great combination of strategic thinking and practical, workable solutions." Louise Brown, Head of Cross-Platform Publishing, Channel 4

"Collaborate provides real value by providing clear strategic insights into the underlying trends driving radical change in global brand communications." Bert Moore, Chief Strategy Officer, Deutsch Inc, New York City

"Collaborate ran a series of excellent workshops which helped agency personnel and clients get a much better understanding of the opportunities presented by the web today.  The sessions were lively, thoughtful and provocative, and were laid out in a clear and intelligent way. I'd recommend them highly." Jason Cobbold, Deputy Managing Director, Publicis Ltd, London

“If you have a social media-shaped business conundrum to solve James Cherkoff is your man. James is able to take the blogosphere by the horns and make it relevant for your business. Oh and he’s a very nice chap to boot.” Celina Maguire, Consumer Director, Gorkana

'James Cherkoff makes sure we remain up-to-speed in the fast-moving world of social media and helps to crystallise our plans. He provides a flexible, professional service and I wouldn't hesitate to recommend him'.  Simon Collins, Director, PartyGaming PLC.

"Collaborate offers an unusual mixture of excellent creative thinking and strong commercial insight." Corrine Turner, Managing Director, James Bond Enterprises Ltd

"James and Johnnie introduced us to a new kind of freedom and inspiration".  Richard Wise, Chief Strategic Officer, AGENT 16, New York City

"The event helped us understand the impact of digital trends - like blogs and much more - in a way that is interesting and motivating.  People went away buzzing with ideas." Nigel Kennedy, Group Chief Executive, Grayling PR

"Using a blend of research, marketing and branding nous, Collaborate offers the corporate world a thorough grounding in how to capitalise on blogs and online communities. He brings an energetic, and often evangelistic, fervour to this task". Marc Brenner, Editor, Research Magazine.

"There are few people with a better take on what's happening in the marketing and business world - and James is that rare combination - someone who can develop the theory and put it into practice.” Simon Andrews, Director, Addictive Mobile

“James Cherkoff is a very experienced marketing consultant who is able to see the bigger picture and not only what is happening now.  He has a thorough understanding of many sides of the business including agencies, advertisers, enterprises, combined with a good knowledge of the current changes in digital media.” Kris Hoet, Strategic Director, Duval Guillaume

"If you are trying to work out the modern web space and what it means for your business, I'd certainly recommend talking to Collaborate." Richard Anson, CEO, Reevoo.com

 

Client List

James Bond Enterprises Ltd
Orange
The Spectator Magazine
Yahoo!
COIGlb023
Grey Advertising
Universal Studios
BBH
Unilever
C4
KLM
Fleming Family & Partners
Birds Eye
Guinness
Procter & Gamble
TIME Magazine
Interpublic Group
MediaTrust
Philip Morris
Anheuser-Busch Europe
MindShare
James Bond Enterprises
SHOWstudio
Gardner Merchant
Thomas Cook

How To Find Out More

Question2 Please take a look at the services clients buy from us or a few client testimonials.

Or if you would like to discuss a particular scenario or problem then please feel free to get in contact.  We are very happy to chat over your specific requirements.

Phone : 020 8985 6108 or 07779 269 531

Email : enquiries@collaboratemarketing.com

Address : 30 Thornby Road, London, E5 9QL