What People Say

"Cherkoff's unique passion for melding the worlds of computer software with the world of marketing is entirely relevant to this new long-tail era." Professor John Maeda, MIT MediaLab, Cambridge, MA, USA

"James Cherkoff managed to facilitate discussions on blogging and social media between a bunch of cynical, scared TV types and bouncy new media know-it-alls with great style. After our experience, I wouldn't hesitate to recommend sending James into any similarly demanding organisation - he is a highly intelligent, capable strategist who inspires confidence with a great combination of strategic thinking and practical, workable solutions." Louise Brown, Head of Cross-Platform Publishing, Channel 4

"Collaborate provides real value by providing clear strategic insights into the underlying trends driving radical change in global brand communications." Bert Moore, Chief Strategy Officer, Lowe Worldwide

“If you have a social media-shaped business conundrum to solve James Cherkoff is your man. James is able to take the blogosphere by the horns and make it relevant for your business. Oh and he’s a very nice chap to boot.” Celina Maguire, Consumer Director, Gorkana

"Collaborate offers an unusual mixture of excellent creative thinking and strong commercial insight." Corrine Turner, Managing Director, James Bond Enterprises Ltd

"The event helped us understand the impact of digital trends - like blogs and much more - in a way that is interesting and motivating.  People went away buzzing with ideas." Nigel Kennedy, Group Chief Executive, Grayling PR

"Using a blend of research, marketing and branding nous, Collaborate offers the corporate world a thorough grounding in how to capitalise on blogs and online communities. He brings an energetic, and often evangelistic, fervour to this task". Marc Brenner, Editor, Research Magazine.

"Collaborate ran a series of excellent workshops which helped agency personnel and clients get a much better understanding of the opportunities presented by the web today.  The sessions were lively, thoughtful and provocative, and were laid out in a clear and intelligent way. I'd recommend them highly." Jason Cobbold, Director, Publicis Ltd, London

"There are few people with a better take on what's happening in the marketing and business world - and James is that rare combination - someone who can develop the theory and put it into practice.” Simon Andrews, Director, Addictive Mobile

“James Cherkoff is a very experienced marketing consultant who is able to see the bigger picture and not only what is happening now.  He has a thorough understanding of many sides of the business including agencies, advertisers, enterprises, combined with a good knowledge of the current changes in digital media.” Kris Hoet, Strategic Director, Duval Guillaume

"If you are trying to work out the modern web space and what it means for your business, I'd certainly recommend talking to Collaborate." Richard Anson, CEO, Reevoo.com

"James and Johnnie introduced us to a new kind of freedom and inspiration". Richard Wise, Chief Strategic Officer, AGENT 16, New York City

“James Cherkoff is a great thinker who always comes up with innovative strategic options. I'd recommend his work every time.” Matt Parsons, Account Director, Nokia.