Digital Strategy Sessions

Digital Strategy Sessions

Our Digital Strategy Sessions help brands manage the issues and challenges that arise as digital and networked media proliferate, gradually becoming interwoven with traditional channels.

These days the pace of change within digital and networked media can feel overwhelming.

For companies, brands and organisations, both large and small, a constantly shifting online landscape complicates the planning of marketing and communications activity. 

As a result, marketeers and brand managers feel like they are perpetually one step behind consumers whose habits and behaviours change continually as technology develops. This can lead to frustration in identifying cause-and-effect and difficulties in providing demonstrable results.

You can read what clients say about the sessions here.

Please drop us a line if you'd like to chat over how a Digital Strategy Session might work for you.

So What?

We aim to answer the question – ‘So What?’.

Our approach is to look at the underlying trends driving change in digital and networked media and to understand their business implications.  Not just what's shiny and new.

For example, instead of looking at social or search in isolation, it may be more helpful to look at how digital consumers explore the world, and the impact that has on brands and the path-to-purchase.

Or, instead of focusing on the novelty of technology that lets consumers ‘check-in’ to their nearby coffee shop and then immediately establishing a brand ‘presence’ on Foursquare, it can be more rewarding to understand what relevance, if any, a consumer's location has as part of the marketing mix.

While we find these developments exciting we know the speed of change and its technical nature can be daunting.  Our role is to bring these issues to life in ways that executives can appreciate, feel inspired by and bring into their strategic decision-making.

What Happens?

Conducted over a half or full-day the sessions are for individuals or teams of upto twenty people.

The sessions involve bespoke presentations - about half of the time - while the rest is spent in open discussion and focused activities that encourage thought, reflection, interaction and practical ideas.

We cover all aspects of the networked media ecosystem such as connected TV and companion devices, big data, conversational markets, the convergence of social and search, online audience aggregation, connected consumers, the changing path-to-purchase, digital identity, location-based services and open web culture.

The central focus is what this new environment means for business planning within brands, corporates and organisations.

Who's In Charge?

James Cherkoff has designed and delivered more than one hundred and fifty Digital Strategy Sessions for brands, corporates, organisations – large and small – and governmental bodies in Europe, Asia and the US.

You can read more about James here.