"Cherkoff's unique passion for melding the worlds of computer software with the
world of marketing is entirely relevant to this new 'long-tail' era." Professor John Maeda, MIT MediaLab, USA.
In 2003, James Cherkoff brought together his traditional marketing and online experience at Collaborate Marketing. Today, the consultancy helps companies operate effectively in networked media environments, such as blogs, online communities and social networks in Europe, Asia and the US.
James speaks at conferences and events around Europe and the US, including MIT MediaLab, Reboot, PICNIC, NESTA, Danish Institute of Technology, GDI Zurich, Durham Business School, Vienna Tourist Conference, Investor Relations Society, Institute of Practitioners In Advertising and the Market Research Society. You can here him here talking on BBC Radio 4.
James is editor of the blog Modern Marketing, a well-regarded strategic marketing blog that was selected by the British Library for its Web Archive. He has also contributed to the FT, BBC, Independent, Observer, Ad Age, Research Magazine, Media Week, WebProNews, changethis.com, Business Week and the Guardian.
James was named as a Thought-Leader in Research Magazine's '50 To Watch' in 2007.
James Cherkoff spent the first part of his career at global marketing consultancy Burson-Marsteller. There he managed programmes for Unilever, Philip Morris and Accenture, which he then joined as part of the European marketing team.
In 1998, James joined the web design agency Bluewave, before founding and managing Pumpernickle, a consultancy focused on Internet Culture. The company's first assignment was a major strategic review on behalf of James Bond Enterprises Ltd, which went deep into the world of online community and how the web distorts traditional notions of IP.
You can email James here.
