Professional
"Cherkoff's unique passion for melding the worlds of computer software with the
world of marketing is entirely relevant to this new 'long-tail' era." Professor John Maeda, MIT MediaLab, USA.
James Cherkoff spent the first part of his career at global marketing consultancy Burson-Marsteller. There he managed programmes for Unilever, Philip Morris and Accenture, which he then joined as part of the European marketing team.
In 1998, James then joined the web design agency Bluewave, before founding and managing Pumpernickle, a consultancy focused on Internet Culture. The company's first assignment was a major strategic review on behalf of James Bond Enterprises Ltd, which went deep into the world of online community and how the web distorts traditional notions of IP.
In 2003, James brought together his marketing and online experience at Collaborate Marketing. Today, the consultancy helps companies operate in networked media environments, such as blogs, online communities and social networks, both in Europe and the US
James is editor of the blog Modern Marketing, a well-regarded strategic marketing blog. He has also contributed to the FT, BBC, Independent, Observer, Ad Age, Research Magazine, Media Week, Reuters, WebProNews, changethis.com, Business Week and the Guardian.
James speaks at conferences and events around Europe and the US, including MIT MediaLab, Reboot, PICNIC, NESTA, Danish Institute of Technology, Durham Business School, Chinwag, IRS, NMK and MRS. You can here him here talking on BBC Radio 4.
In 2007, James was named as a Thought-Leader in Research Magazine's '50 To Watch'.
You can email James here.
