In 2003, James Cherkoff brought together his traditional marketing and online experience at Collaborate Marketing. Today, the consultancy helps companies in Europe, Asia and the US operate effectively in digital and networked media environments.
He has designed and delivered more than two hundred Digital Strategy Sessions for brands, corporates, organisations – large and small – and governmental bodies in Europe, Asia and the US.
James speaks at conferences and events around Europe and the US, including MIT MediaLab, Reboot, PICNIC, NESTA, Danish Institute of Technology, GDI Zurich, Durham Business School, Vienna Tourist Conference, Investor Relations Society, Institute of Practitioners In Advertising, University of Delaware and the Market Research Society. You can hear him on BBC Radio 4 and also on US podcast Boomer Alley Radio (just after Sharon Osborne!).
James writes the blog Modern Marketing, a well-regarded strategic marketing blog that was selected by the British Library for its Web Archive, and by The Guardian to be part of its Select Marketing Network. He has also contributed to the FT, BBC, Independent, Observer, Ad Age, Research Magazine, Media Week, CMO.com, The Chaos Scenario, WebProNews, changethis.com, Business Week and the Guardian.
James Cherkoff spent the first part of his career at global marketing consultancy Burson-Marsteller. There he managed programmes for Unilever, Philip Morris and Accenture, to which he was seconded as part of the European marketing team.
In 1998, James joined the web design agency Bluewave, before founding and managing Pumpernickle, a consultancy focused on Internet Culture. The company's first assignment was a major strategic review on behalf of James Bond Enterprises Ltd, which went deep into the world of online community and how the web distorts traditional notions of IP.
James was named as a Thought-Leader in Research Magazine's '50 To Watch'.
You can email James here.