In 2003, James Cherkoff brought together his traditional marketing and online experience at Collaborate Marketing. Today, the consultancy helps companies in Europe, Asia and the US operate effectively in digital and networked media environments.
James has designed and delivered more than three hundred and fifty Digital Strategy Sessions for brands, corporates and governmental bodies in Europe, Asia and the US.
James speaks at conferences and events around the world including: MIT MediaLab and the University of Delaware in the US; Reboot in Denmark; HURA in Croatia; PICNIC in Holland; NESTA in London; the University of Edinburgh Business School; the Danish Institute of Technology; GDI Zurich; Durham Business School; the Vienna Tourist Conference; and professional services organisations such as the IAB, the Investor Relations Society, the Institute of Practitioners In Advertising the Market Research Society and the CIM.
James writes the blog Modern Marketing, a well-regarded strategic marketing blog that was selected by the British Library for its Web Archive and by The Guardian to be part of its Select Marketing Network.
You can also hear him on BBC Radio 4 discussing the early days of blogging.
James was named as a Thought-Leader in Research Magazine's '50 To Watch' and is a Course Director at the Chartered Institute of Marketing.
He spent the first part of his career at global marketing consultancy Burson-Marsteller. There he managed programmes for Unilever, Philip Morris and Accenture, to which he was seconded as part of the European marketing team.
In 1998, James joined the web design agency Bluewave, before founding and managing Pumpernickle, a consultancy focused on Internet Culture. The company's first assignment was a major strategic review on behalf of James Bond Enterprises Ltd, which went deep into the world of online community and how the web distorts traditional notions of IP.
You can email James here.