In an interview with Hollywood Reporter Bill Gates declares the death of the broadcast model.
"The idea of just having that one linear thing -- you don't change your channel, so the local news leads to the whole lineup getting this great popularity -- that's on its way out," Gates said. "But slowly."
Gates goes further saying that the current broadcast model swindles advertisers:
"Advertising that consumers either skip or don't see until it's too late is financially "the equivalent of piracy" for over-the-air broadcasting, he said.
His answer ?
"The ideal for many content people would be that they just put their content on the Internet and then they have a direct relationship with the viewer," Gates said. "That model for low-volume content is the future."
At Collaborate Marketing we believe we are living through fascinating times, as the broadcast model slowly collapses. The opportunties being created for modern marketeers are endless.
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