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You post reminded me of this: http://www.improveverywhere.com/virgin/

It is worth the read... and watch the movie at the end.


I was working in Manila in late 2000, early 2001. The PI favored text messaging over voice calls due to cost and compatibility issues and at the time reportedly sent more text messages in a day then the entire EU in a month.

Large scale protest - essential flashmobs, though they had yet to be coined as such - played a large role in the protests aimed at President Estrada that were instrumental in his downfall, though the business community turning their back should be given at least equal weight. Traditionally, large protests take time to develop in order to get the word out to people. Text messaging changed that. The location of a protest was generally announced no more than 24 hours in advance giving the administration less time to react and respond. Individually act as relays to spread the word. A few clicks and the message was sent to your entire address book.

It is easy to be cynical about the internet and 'the power of communication' given the level of commercialization and hype-fatigue, but here in the PI it was alive; material and immediate.


How companies can harness these Smart Mob to their benefit? send me email and i will tell you.

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