Is TiVo the next Kryptonite ?

The incredible story of TiVo's plans to launch advertising on it's advertising avoiding TV recorder, is building on the US.  This great piece from the Church of the Customer suggests the company is in danger of being the next Kryptonite (the bicycle lock manufacturer which has become synonomous with grassroots consumer power, for all the wrong reasons.)  Interestingly it is the 75,000 strong TiVo community that is applying the pressure and creating the publicity.  Digital consumers having real commercial impact.  It will be interesting to see how the company reacts.