Lovemarks-Cluetrain

Johnnie Moore and Hugh of Gaping Void have started a deathmatch about Love Marks and The Clue Train.  And now Tony Goodson has joined in.  It's well worth a read.

For my part, I don't think Love Marks offers anything new at all.  If you scratch under the surface of Love Marks you find the advertising industry as it's been for the last fifty years.  The infrastructure is Big Agencies and Big Media shouting about Big Corporates to the rest of the world. 

However, scratch under The Clue Train and it's a completely different set of foundations.  Namely, a networked world where every voice is equal and shouting loudly doesn't mean anyone will listen.  In fact, it just makes people run away or block you out.

Comments

[Richard Gilbert]

I couldn't agree more!!