The Mozilla Foundation, the open source development company are taking out an advertisement in the New York Times to promote their Firefox browser. Nothing of interest there really, apart from the fact that the advertisment is being paid for by its own customers's donations.
By leveraging this huge and growing base of energy, knowledge and cash, the small organisation plans to take on the giant Microsoft. This may sound fanciful but it's basically the model used by Linux, which Gates now recognises as Microsoft's greatest threat.
In the FT article below Collaborate Marketing Director, James Cherkoff, discusses how corporates can collaborate with their own newly empowered digital consumers in profitable ways. It's what this blog has referred to before as open-source marketing. See here, here and here.
The Firefox campaign is great example of this Modern Marketing style.
At Collaborate Marketing we are working with our clients to understand how open-source marketing can be used to reach mass markets beyond the tech sector.
Found your site via BlogExplosion and I agree entirely with your post. I'm a huge fan of Firefox...I'm actually using it right now to post the comment. It's fast and efficient oh and cool to use. IE is like last year.....old news.
Nice site btw. I'll give you a 8 on the RATE BLOG :-)
Posted by: J.T. | November 09, 2004 at 01:27 AM