Rick Bruner has an interesting interview here with a small dairy farmer called Stoneyfield Farm about their use of blogs in marketing. The company clearly sees some brand benefits to its four blogs and is helpful in understanding the role of blogs in the marketing mix.
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December 17, 2004
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Hi
If you have any knowledge of other Business Blog cases I would be very interested to hear from you.
Best Regards
Hans Henrik
Posted by: Hans Henrik H. Heming | December 18, 2004 at 04:13 PM