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Writing in the New York Times, Nat Ives wraps up the current trend for home-made marketing, or Open
Source Marketing as we like to refer to it. We are sure to see a tidal wave of this activity in '05 and beyond. It's amazing that Big Agency world hasn't caught up yet. However, as Johnnie Moore mentioned to me yesterday the old guard don't ever 'get it', they just die.
And for a real look forward check out this video. Very provocative.
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Hi James,
I think you forgot the link to the EPIC video (I'm guessing).
Here it is:
http://www.robinsloan.com/epic/
great blog btw.
Alex.
Posted by: Alex Barnett | December 23, 2004 at 05:55 PM