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January 18, 2005

Determined Detractor No 1

Hugh at Gaping Void is the ultimate cynical voice about the world of marketing Microvoid_1and is a perfect example of a powerful determined detractor.  Hugh has started a one blog campaign against Microsoft this year and has even managed to draw uber-blogger Scobleizer (aka Robert Scoble) into a debate.  It's great stuff.

What's amazing is that Hugh's acidic style and Scoble's measured responses are starting to make me feel for MS.  For the first time ever.

January 18, 2005 at 10:18 AM in Marketing |

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Comments

Johnnie Moore

A determined detractor could be seen, in Improv terms, as making an offer. Scoble accepted. Scoble is really good at engaging the resistance.

Posted by: Johnnie Moore | January 18, 2005 at 11:49 AM

Evelyn Rodriguez

I didn't read Hugh's banter as coming from a "detractor" - but more so from a "participator." Why bother to participate and engage with any company that you could care less about? It's rare that any company, any product has it all just "right" as it is, so providing feedback - whatever your style - is a sign that it's important enough to you to want to help improve it.

Posted by: Evelyn Rodriguez | January 18, 2005 at 04:48 PM

Alex Barnett

Hi James,

Robert Scoble has picked this post up.

Posted by: Alex Barnett | January 18, 2005 at 05:13 PM

Alex Barnett

Hi James,

Robert Scoble has picked this post up:

http://radio.weblogs.com/0001011/2005/01/18.html#a9225

Posted by: Alex Barnett | January 18, 2005 at 05:14 PM

/pd

Yes, Scobles has the strong resonating "resistance" factor. He's an excellent Evangelist..he should have these qaulities else brand equity becomes tarnished..

As for Hugh drawing Scobles out, that Hugh's stregnths ..he can draw anyone out.. just look at this blogCards !! :)-

Collobration is converstations, markets are conversations, In fact the discouse between the parties is excellent !!! Albiet there are issues pereceived (by me).. as not food for thought.. thats just me !!

Posted by: /pd | January 18, 2005 at 06:21 PM

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