Official:Blogs Are A Disease

Sometimes you come across corporate communication that makes parody redundant.  I think this offering from Delahaye (a division of the surreal sounding Bacon's Information Inc) just about fits that bill.  It's a webinar entitled:

"Surviving Blogs: Monitoring and Analyzing Blogs to Protect and Direct Public Relations Strategy." 

So blogs are a disease...that requires survival strategies.  The website also includes this gem:

'With measurable feedback, many public relations professionals have learned to accept and embrace participatory journalism as a powerful and credible communication tool.'

Is it me or does that actually mean nothing at all ?  The site then goes onto explain that the webinar will allow attendants to...

'Manage the discussion in ways that raise awareness and ultimately change consumer behaviour through monitoring online news groups.'

Is it really possible to change consumer behaviour, or anything else for that matter, by monitoring it ?

I see that Steve Rubel has also picked up on this and notes that the people running it don't even blog themselves.  Maybe they are too busy 'surviving'.

Another fine example, this time from the American Marketing Association, can be found here at Fouroboros, complete with analysis.  But Enormicom says it all.

Comments

[Jeff Paul internet Business Ideas]

After using his products I wonder why he’s being called the bad guy. If he was one then he wouldn’t share his secrets with the open public. His products are the result of his hard work and dedication.

[James Cherkoff]

Thanks Jeff, fair point....