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January 14, 2005

Soap Box

Dove's campaign for real beauty is great.  The website is a bit too flash-mad but Dove1 the idea of featuring normal flawed people and promoting a discussion about natural vs artificial beauty is great.  Also, it's been executed really well.  Not often you see a Modern Marketing campaign from Unilever.  The only downside is that some of the comments on the site sound 'seeded'.  Never good.

January 14, 2005 at 01:32 PM in Marketing |

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» Dove & ‘real beauty’: Naïve marketing strategy#8 from Stephen Newton’s diary of sorts...
Katharine announced this weekend that we’re dumping all Dove product following their Campaign for Real Beauty, which you may have spotted on busses and elsewhere. I’m not talking about the ice cream, which remains kosher, but shampoo and ... [Read More]

Tracked on January 17, 2005 at 01:39 PM

» Real Beauty: In the Eye, Ear or Brain of the Beholder from Marketing Playbook
Images are powerful marketing tools. They say alot about the marketers using them and our response to them says a lot about us as consumers, as people and as a soceity. Nowhere is this more true than in images... [Read More]

Tracked on July 19, 2005 at 05:24 AM

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