Sauce Opening

The Open Sauce Live session on Friday was great fun.  We had a great group full of excellent thoughts and ideas.  (It quickly became apparent that was down to the promise of bacon sandwiches).  One that has stuck with me is the observation from Dutch journalist Toine van der Heijden of Emerce that many of the collaborative techniques that Open Source Marketing explores are alive and already alive and well in corporations, they just haven't reached the marketing department yet.  This article....

in the Economist (The Rise of The Creative Consumer) would appear to support that theory.  Open sauce Live continues throughout the summer...we are following Evelyn's approach on this one inspired (appropriately) by Linus Torvald...

Nobody should start to undertake a large project. You start with a small trivial project, and you should never expect it to get large. If you do, you'll just overdesign and generally think it is more important than it likely is at that stage. Or worse, you might be scared away by the sheer size of the work you envision. So start small, and think about the details. Don't think about some big picture and fancy design. If it doesn't solve some fairly immediate need, it's almost certainly over-designed. And don't expect people to jump in and help you. That's not how these things work. You need to get something half-way useful first, and then others will say "hey, that almost works for me", and they'll get involved in the project. - Linux Torvalds, Linux Times Interview, October 25, 2004, via Wikiquotes