It seems that TiVo have fallen into the trap of spending loads of money educating a marketplace about a new product (PVRs), only for others to profit. In its effort to stay afloat, the company has come up with the idea of showing advertising over - wait for it - advertising. As Adrants puts it, "The bigger issue is one of control. Consumers have it and marketers don't like it." Here's the response at TiVo Community.
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April 06, 2005
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It's a little more complex than that. TiVo got screwed over by the big boys. In the UK TiVo was licensed to Sky and thought they'd do the marketing. But Sky was developing Sky+, a lobotomised TiVo with a fraction of the features.
Posted by: Stephen Newton | April 07, 2005 at 01:18 PM