I have just returned from Rome and so news that Vespa is launching a couple of blogs to kick-start (so to speak) their online commuinity activity is timely. Also, I drove a Vespa around London for about four years (before it was stolen) so this is of particular interest.
Vespa have hired Rubel's Micropersuasion to help them get their first step into the blogopshere right. Today's WSJ says that the company is viewing the blogs as being as extensions of traditional scooter clubs. Which sounds like the right way to go...
Comments