Check this blog out from Randy Baseler, vice president of marketing for Boeing Commercial
Airplanes. This is what CNN says about it..
"Randy made his first entry in Randy's Journal on the day before rival Airbus unveiled its A380 superjumbo jet. He has spent much time since contrasting the two companies' philosophies about air travel."
It's a nice first step into the blogopshere for a large corporation and is drawing in a community already. It's even allowing comments on and, guess what, it's not chaos and anarchy! Modern marketing from another massive corporation showing that it's all about taking the plunge.
Stumble It!
I will say that Randy's blog has come a long way since it launched, but there are still some issues.
1. The comments are not linked to any article (like just about any other blog that allows comments) so they are rather disjointed.
2. I would never expect Randy to say a non-positive thing about Boeing. I realize the purpose of his blog, but I will take anything the VP of marketing says with a grain of salt.
I prefer the 777 Flight Test Journal blog to Randy's
http://www.boeing.com/commercial/777family/200LR/flight_test/
It's written by some of the people that actually build and fly the plane.
Posted by: Josh Hallett | June 13, 2005 at 04:02 PM