Business Week pick up on the collaborative zeitgeist with this front cover. The main article is well worth a read. Here's a snippet...
"Most telling, traditional companies, from Procter & Gamble Co. to Dow Chemical Co., are beginning to flock to the virtual commons too. The potential benefits are enormous. If companies can open themselves up...
...to contributions from enthusiastic customers and partners, that should help them create products and services faster, with fewer duds -- and at far lower cost, with far less risk."
Welcome to the world of Open Source Marketing!
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