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Mark Silvera has written a response to my Open Source Marketing manifesto which made me smile very broadly. I particularly enjoyed this observation...
"I think we can take a collective deep breath and stop worrying that Coke is going to post its next ad brief on the internet and trigger some global, blog-enabled, gang bang."
As you'll see I responded to Mark, who is now sending me his new book to have a shimmy through...I do enjoy the blogopshere at it's most unexpected...
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» MARK SILVERA: ANOTHER OPEN SOURCE MARKETING VIEW from Maneuver Marketing Communique
Mark Silvera wrote a tangy analysis of the open source marketing movement: As is almost de rigueur in articles on a mission to characterize the world as dramatically changing, Mr. Cherkoff opens with a rather sweeping statement. He claims that [Read More]
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