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Paul Goodison

Congrats on being in the Indie!

Interesting article in the Wall Street Journal - http://online.wsj.com/public/article/0,,SB111948406207267049-qs710svEyTDy6Sj732kvSsSdl_A_20060623,00.html?mod=blogs

which discusses how in the US marketers are using blog scanning to inform strategy.

M Bhave

"One way for companies to join in these huge conversations is to set up their own blog. But when they do it's vital to get the tone absolutely right. Blogs using opaque PR language and corporate style tactics can do more harm than good. Dialogue, transparency and openness are the watchwords."

How true can this be!! Power to you James

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