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Listed below are links to weblogs that reference Modern Marketing in The Independent:

» P from Big Picture
The Media section of the Independent has some good articles today - one on blogging by our friends at Collaborate - and a very good interview with Jim Stengel the marketing director of Proctor [Read More]

» 5th to 4th from Johnnie Moore's Weblog
James takes a day trip to the Fourth Estate.However, it's the interaction between blogs that makes them so interesting and influential. A single blog can be akin to a ranting madman on the corner. However, when linked together into massive... [Read More]

» Blogs are about interaction and influence from NevOn
Great article in The Independent newspaper yesterday about blogs and the business benefits by James Cherkoff, the advocate for open source marketing. It's a good overview of what's happening and makes the case well. None of it will be news [Read More]

» Blogs are about interaction and influence from NevOn
Great article in The Independent newspaper yesterday about blogs and the business benefits by James Cherkoff, the advocate for open source marketing. It's a good overview of what's happening and makes the case well. None of it will be news [Read More]

» P from Big Picture
The Media section of the Independent has some good articles today - one on blogging by our friends at Collaborate - and a very good interview with Jim Stengel the marketing director of Proctor Gamble. Given the way PG have [Read More]

Comments

Paul Goodison

Congrats on being in the Indie!

Interesting article in the Wall Street Journal - http://online.wsj.com/public/article/0,,SB111948406207267049-qs710svEyTDy6Sj732kvSsSdl_A_20060623,00.html?mod=blogs

which discusses how in the US marketers are using blog scanning to inform strategy.

M Bhave

Terrific!!
"One way for companies to join in these huge conversations is to set up their own blog. But when they do it's vital to get the tone absolutely right. Blogs using opaque PR language and corporate style tactics can do more harm than good. Dialogue, transparency and openness are the watchwords."

How true can this be!! Power to you James
Regards,

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