When I wrote the What is Open Source Marketing? Manifesto, the last thing I expected was to find the ethos being used very profitably by an Australian brewer, Blowfly...
One of the Directors, Liam Mulhall (ex-Red Hat), read the manifesto and got in contact to explain how he'd made it all work. It's great stuff and the company is now doing an IPO on the Aussie NSX. Liam was in the UK recently but diaries didn't quite fit. Johnnie and I hope to interview him soon. In the meantime, I have received a big box of beer. Cheers.
Congratulations on a great manifesto. I found it to be of high value.
Posted by: Ty West | June 04, 2005 at 02:25 PM