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July 28, 2005

Free Wine

FreealcoholI have just received a bottle of Stormhoek wine - all part of Gapingvoid's wine blogging campaign.  It's real modern marketing - albeit at a micro-level.  Will it increase sales ?  Who knows.  Will they learn a lot about their market ?  Definitely.

July 28, 2005 at 01:31 PM in Advertising, Business, Cherkoff, Interactive Marketing, Marketing, Modern Marketing, Open Source Marketing, PR, Weblogs |

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» learning a lot about your market from gapingvoid
Incisive thought from James Cherkoff:I have just received a bottle of Stormhoek wine - all part of Gapingvoid's wine blogging campaign. It's real modern marketing - albeit at a micro-level. Will it increase sales ? Who knows. Will they... [Read More]

Tracked on July 28, 2005 at 08:18 PM

» learning a lot about your market from gapingvoid
Incisive thought from James Cherkoff:I have just received a bottle of Stormhoek wine - all part of Gapingvoid's wine blogging campaign. It's real modern marketing - albeit at a micro-level. Will it increase sales? Who knows. Will they learn... [Read More]

Tracked on July 28, 2005 at 08:25 PM

» learning a lot about your market from gapingvoid
Incisive thought from James Cherkoff:I have just received a bottle of Stormhoek wine - all part of Gapingvoid's wine blogging campaign. It's real modern marketing - albeit at a micro-level. Will it increase sales? Who knows. Will they learn... [Read More]

Tracked on July 28, 2005 at 10:26 PM

Comments

james governor

i havent drank mine yet. maybe we should do a stormhoek meetup. :-)

or have you opened it?

Posted by: james governor | July 28, 2005 at 04:06 PM

hugh macleod

"Micro", perhaps. But for how long? ;-)

Posted by: hugh macleod | August 01, 2005 at 12:39 AM

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