The Land Rover Discovery saga has reached an interesting conclusion. Adrian Melrose, the blogger who logged his disatisfaction with the vehicle he bought and then found himself contacted by people with similar problems has finally been heard by Land Rover. In fact he had a long conversation with a LR executive who agreed that, "Land Rover UK needs an efficient platform to listen and care for their customers." Ironically, Adrian has offered his blog to the company to get them started! (Via the Marketing Blog).
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September 23, 2005
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Cherks...check out my comments on the latest attempt by the corporate sector to get bloggy at stealthisbrand.
Posted by: Tim Kitchin | September 24, 2005 at 11:34 AM
I read about this a while back, and it is important to distinguish between listening and agreeing.
There will always be a few people out there whose complaints may be a little bit difficult for companies to financially say yes to -- that means they can be unreasonable.
Posted by: wilson ng | September 30, 2005 at 06:41 AM