Yesterday's Sunday Telegraph carried a story about UK business and the blogopshere focusing on the supermarket sector. The article cites the Tesco's focused Super Market Sweep Up blog and Johnnie Moore's 173 Drury Lane which is about JS Sainsbury. The former sums up the values of the 5th Estate nicely, "Electronic media has the potential to hold these large corporations to
account in ways that mainstream media doesn’t always achieve."
While the JS site states that, "We thought it would be more fun, and more productive, to host a discussion – between ourselves, and with anyone else – about how Sainsbury’s could do better." Both are the type of sites that are appearing on the blog monitoring services we are running. These types of sites can seem insignificant on their own but when aggregated together they can have a powerful voice. especially when the mainstream media picks up on them as the Telegraph has with these.
It's a good article, but I cringe when Hall says: 'The very point of blogs is that they are open and honest.'
Why should any blogger be 'open and honest'?
The comment on commercialism is nonsense too. Many blogs (including my own) are profitable and many bloggers have given up the day job.
Posted by: Stephen Newton | September 06, 2005 at 12:46 PM