The FT is conducting a little experiment here with what it is calling the UK Business Blog. This version doesn't look like any blog I've ever seen but it does offer a way for people to talk to the paper, as demonstrated here. It seems that the word 'blog' is being used more broadly now. Less to describe a web publishing system and more to capture an open type of web conversation. I think that's good. The technology really isn't that relevant or interesting when it comes to the ever-bubbling, public forum that is the blog-bubble.
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November 30, 2005
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But it would have been nice if they had added an RSS feed for the blog to their collection!
Posted by: Neil MacLean | November 30, 2005 at 07:06 PM
Actually, it looks just like great many other blogs. The commenting system is a little clumsy though.
Where the FT's conservative is in making content available without a paid-for subscription.
Posted by: Stephen Newton | December 01, 2005 at 01:42 PM