Blogs Are Just Websites

Right there we go, it's said.  It's so often overlooked but as Adrant's Steve Hall so eloquently says here, blogs are just websites that are easy (for individuals) to use.  Just tools.  They have become synonomous with a certain type of *snarky* writing but this is also misleading.  In our blog reports we always find as many people who are enthusiastic about a brand or issue as those who are opposed.  The point is that blogs are just an affordable way for individuals to do what companies have been able to afford for ages - using expensive publishing systems.  It's exactly this simplicity which makes blogs so disruptive and it's the management and response to that disruption that throws up all the opportunities for brands.  That's where the fun starts...