Open Juice

The Open Business blog has an interview here with Eric Von Hippel, MIT professor and author of Democratising Innovation (free CC download here).  Hippel's a great read with loads of case studies and open-juice for the modern marketeer.  Here's one quote that makes sense to me:  “Firms that understand the distributed innovation process and users role in it can change factors affecting lead user innovation and so affect its rate and direction in ways that create value.”