So while Stratton is scaring the bjeezus out of the US agency world, L'Oreal is forging
ahead by challenging members of social space Varsity World to come up with ads for its new beauty products. Have a look at the winners of You Make The Commercial - very impressive and with a built-in relevancy for the customer. Oh, and the small matter of 250,000 votes for the competitors to keep the L'Oreal marketing team happy....
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February 17, 2006
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