Adidas has opened up with the launch of a pair of 'blank canvas' trainers you decorate yourself using special markers provided in a palette. It's a great example of modern marketing where open source principles are brought to bear on the product - not just the promotion. (Via Rhizomic.)
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March 10, 2006
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Adidas is coming out with a lot of good new sneakers and I appreciate that but I just cant see them surpassing what Nike has done and continues to do, particularly things like Nike Dunks are very popular and Adidas has not come out with a good premium shoe that can compete with the the Nike Dunks, at least thats why I continue to buy Nike.
Posted by: Bapes | October 01, 2007 at 09:46 PM