LION!

Lee at Headshift has written this great essay about how the monolithic IT super-structures that keep most corporations ticking over are starting to get in the way.  I particularly like this part: "When faced with a lion coming towards us at speed, we don't traverse a hierarchical database of all yellow things with hair and try to find an exact match with what our eyes are seeing. We shout 'LION' and run like hell."  As consumers (aka people) increasingly use nimble, web technologies to organise their lives, the massive, corporate uber-structures of the 90s are starting to look a bit scary.  For instance, email is a dead technology for many teens.  Many of the themes are similar to the issues that modern marketeers are addressing, such as the problems with weaning companies off a master-of-the-universe mindset where command and control rules. (Via Donkey)