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Antony Mayfield

James, that's brilliant. Cheers... Out with the military language - close ally (;-)) of corporate babble and the wooden tongue...


Aren't the new social media like opera then, as they are creating the new elite, who has access and can generate content. While TV is just a rave party for masses...hmm or the way ? :-)

Mike Smock

Hello James,

As a proud practioner of "traditional" command and control marketing I am damn delighted to see the trends on the "General's" chart heading up. If you new marketing pukes would stop partying and start competing you might see results like this too.

In all serious, I'm still waiting for you to provide some solid case studies of how your new marketing "partying" leads to genuine competitive advantage.

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