Second Life is an alternate reality game (ARG) that is getting very big, very quickly. Take a look at
this video of a lecture the two founders gave at Google this week. For modern marketeers the most interesting aspect is the sophistication of the community. The people who play have created their own economy and a few even earn a living. One German lady is earning $175,000 per year dealing real estate - yes real US dollars. There's also a 'live' music scene. One 'real' homeless person busked enough in Second Life to get a flat in his first life. Headspinning.
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March 08, 2006
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