Following hot on the heels of Murdoch, Glocer, Rusbridger, the BBC's head honcho Mark Thompson gives
another wide ranging uber-view of web 2.0 trends in the media in a speech you can read here. The beeb has been innovating out of its skin in this area for years now and Thompson's speech is really just pulling the pieces together. But he provides the vision thing well: "Although technological change is enabling the second wave, it's not the essential driving force. That force is a revolution in audience behaviour." However, Tom Coates one of the technologists Thompson refers to (now at Yahoo) points out...
...that while the top brass are prediciting revolution the current technologies haven't appeared from nowhere: "Shock revelation! A new set of technologies has started to displace older technologies and will continue to do so at a fairly slow rate over the next ten to thirty years!" Indeed, it's a long road from the bleeding edge to the mainstream, but at least the worlds of media (and corps) are adapting. When will we hear a similarly, industry defining speech from a big agency/network chief?
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