Reboot - It's All About The Social

Back from Rebooting in Copenhagen.  This year's event was more workman-like and a little less idealistic than last year - no bad thing.  Blogs were hardly mentioned and the bigger picture was addressed.  There was a sense that social media has arrived - now it's just a question of working it all out.  We have moved beyond the software to the social - that is where the excitement, the action and the value is emerging.  Johnnie and I did a couple of mini sessions into which we managed to introduce samurai and hells angels - as well as getting everyone to make a fantastic racket.  Pushing the chairs back was probably the highlight for me ;-)  One way and another we gathered a fair amount of material for the Co-Creation Rules manifesto which we will write up soon.  But feel free to review and change the draft here in the meantime.

the