There was some interesting stuff at the Content 2.0 event yesterday. It was good to hear the larger-than-life Marc Canter describe structured blogging first-hand and Yahoo's Bradley Horovitz ran through how they are trying to open up the mega-portal. I really enjoyed the session about search in the afternoon in which Alex framed the Attention notion - which led onto a discussion about the mind-blowing word of implicit personal data. I joined a panel which tried to raise the issues around what 2.0 means for the marketing industry, but - slightly strangely I thought - it became focused....
...on the dangers of MySpace, ably represented by Jamie Kantrovitz. (What is about that company that people find so scary - the success?) I loved Shel Israel's analogy that brands sometimes take the approach online that they did when they built their own towns. And the excellent session where two youngsters bravely described their media habits to a room full of baying marketeers confirmed what we all suspect - no TV and 300 gigabytes of downloaded programming. I even managed to have lunch with Hugh and dinner with Umair and Fergus. Mike Butcher wrote the whole thing up here while Lloyd recorded it all. Phew. Thanks to NMK.
I just can't get my head around the whole content 2.0 thing. Is it about creating more traffic to a website by letting readers write their own articles on their topic?
Am I even close?
Posted by: Mark McKnight | June 12, 2008 at 07:55 PM