Digg has it's own group of one-percenters or lead-users that do most of the site's shovel work. Uber-2.0-player Jason Calacanis has spotted this as he attempts to build AOL/Netscape's version of the crowd-sourced news system and is trying to draw Digg's top participants over with a $1,000 a month offer. It seems like a heavy-handed approach. Giving up big-dog status with all the egoboo that flows from that is surely worth more than $12k per year. It's a great example of how valuable the one-percenters are becoming when kick-starting new networks. It's also a good reminder for modern marketeers of the importance of getting closer to your own one-percenters but that cash isn't the only way of getting them on board. (Via Techcrunch).