Adliterate has a great starter-for-seven and thread going about the problems that occur when marketeers are primarily focused on internal processes and measurement techniques that reflect upon his or her CV-in-progress. This is a view that is sometimes linked with wooly ideas about brand-building rather than commercial impact. Modern marketeers know that the world isn't like that anymore. An eager audience is now willing, ready and able to let a company know...
if its marketing efforts are just plain dumb. And when that opinion appears on the front page of Google the chairman will probably be taking notes... (I really like the David Ogilvy quote that Richard cites in the comments chat: "We sell or else").
Hey, thanks for linking to the Adliterate site. I've never visited that blog before, but I really liked what I saw when I was browsing through the archives. It seems like a very useful place for marketers, so thanks again!!
Posted by: RisingSunofNihon | August 16, 2006 at 11:33 PM