Many thanks to Professor John Maeda's for his reaction to my presentation at MIT MediaLab : "Cherkoff's unique passion for melding the worlds of computer software with the world of marketing is entirely relevant to this new “long-tail” era." When I wrote the What is Open Source Marketing? manifesto last year I never thought it would lead me to MIT or that I'd be sandwiched between Tom Peters and Chris "Long-Tail" Anderson in the changethis download list. Thanks to everyone who voted for it. I am currently working with Johnnie on the follow-up: Co-Creation Rules.