Ex-Guardian Editor, Peter Preston writing in yesterday's Observer notes that, "Advertising revenue is under great pressure, with national papers (down
2.2 per cent year on year), television (down 4.8 per cent), regional
papers (down 9 per cent) and cinema ads (down 21 per cent) taking hits
while total advertising spend rises by 4 per cent and internet spending
by a walloping 53.6 per cent." He doesn't say where the figures are from but it gives a picture of the speed at which the web is currently sucking up marketing dollars.
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August 28, 2006
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That explains why there are those who ventures on web business. Must be very profitable!
Posted by: ca55 | September 13, 2006 at 05:53 AM
I will continue to visit enjoyed the reading thanks
Posted by: Alena | September 16, 2006 at 05:56 PM
I will continue to visit enjoyed the reading thanks
Posted by: Alena | September 16, 2006 at 05:57 PM
This is certainly rather thought provoking and should be putting a scare into the more conventional marketing media. People are spending more and more time on their PC's so it's logical that advertising there is going to reach a larger market. Thanks for posting this!
Posted by: panasianbiz | September 19, 2006 at 05:10 PM