Hallam Foe Screening

Hugh has kindly invited me along to his latest marketing-venture cum social-experiment spreading the word about the film Hallam Foe.  You can see all about it on the HF blog which covers different aspects of the film from the shoot, to the actors, to the soundtrack, to the marketing.  It's a great example of attracting people's interest by opening up a process and offering a sneaky-peek at something they wouldn't normally get to see.  In this case a bunch of dudes putting a film together.  I've been involved with a few film projects and what has always struck me is that there's great drama involved in the endeavour - even if it just seems like grinding pain to the people involved - and that drama is intriguing to others.  In some ways the end product (ie the film) is just the finale.  To kick things off Hugh has arranged a screening of the film's rough cut and drinks for a few blog-oriented individuals who can then begin the discussion....