Red Herring reports that while the big P2P players all want to go legitimate, the content industries want
to work out how to use the technology to reach their customers. Meanwhile, a representative from the DRM business says, “It’s a game of catching cockroaches. You shut them down in one country and they show up in another country.” Sounds like another opportunity for a modern marketeer to clean up. AppleTorrent anyone?
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November 14, 2006
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