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Graham Hill

James

Why is it that everyone seems to be talking about the new 4Ps at the moment?

First it was Customer Think: The 1to1 Blog, then I added my own take at CRMGuru.

You make a very valid point. As the command & control model of the 4Ps starts to fray at the edges, it needs to reinvent itself so that it remains fit for purpose. Making the product more interesting enables it to be more easily promoted through positive recommendation.

Graham Hill

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