Dell recently launched IdeaStorm, a site designed to collect ideas and views from the public. And when
135,000 people all suggested that pre-installed Linux or OpenOffice machines would be a good thing, Dell initially said they would oblige, thrilling open source fans everywhere. However, once the firm looked into it, they realised it wasn't a viable option - and had to ignore all of the requests. As Bojo points out, listening really is the easy bit. (Via Memex).
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March 02, 2007
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Hello, this is one of those funny marketing stories we see every now and then. For me the fact that Dell finally decided to take a good look into their consumers to listen and learn from the, is a great deal.
But as you say, listening is the easy bit, going beyond is not. I just don't know if what they say is "not viable" is actually not viable. Hell, they have 135,000 people saying they would buy from them if they made it a viable option. There's gotta be a way, Dell!
Ron E.
http://www.brandcurve.com
Posted by: Ron E. | March 03, 2007 at 04:54 PM
Thanks Ron, I agree it's just good that Dell are trying something different. But you would have thought they could work something out to meet the demands of so many - and make a profit along the way!
Posted by: James Cherkoff | March 04, 2007 at 10:01 PM