To say that BitTorrent and the major US studios aren't exactly best buddies would be like saying that George Bush and Ossama Bin Laden don't quite see eye-to-eye on some aspects of faith. So to hear a Warner Brothers Television executive describe, albeit anonymously, how he used the giant P2P network to promote a new TV show is the broadcasting equivalent of The Road To Damascus. Tellingly, the executive in question had to get his 'neighbour's kid,' to do it so he could get, 'some kind of uploading credit'. Cute. Illegal - but cute. And belief is spreading as this AdAge interview shows with an excutive producer who uploaded her new programme onto the web because, "Showtime is great, but it does have a limited audience." Repeat after me, in the beginning there was the word and the word was LimeWire. (Via the peerless-to-peerless TorrentFreak).