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April 09, 2008

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Comments

Charles Frith

Great post James. I've worked on a client that wants to be the most loved brand in the world and yet couldn't quite grasp that love is not a spreadsheet.

Love that line 'I suggested that OTS was a bit tired in a world where a trip to the shop for milk involves a media onslaught.' :)

James Cherkoff

Thanks Charles. Annoying isn't it. Metrics are driving cash around the mediasphere but the notions its based on seem increasingly weird. However, as one media grand fromage said to me last year - "we know the bike is broken, but it's the only one we've got."

bert

i remember that time! nice thought on OTS...

James Cherkoff

Hi Bert. Yes, I think we were a bit ahead of the curve with that one!

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