Mysterious Case Of DVR Owner Who Watched Ads

Smart comment from the super-smart Mick James on the post below: "So "70% of DVR users skip past TV commercials". Well of course. That's what it's for. Linger over dinner and put it on "chase-play", reclaim those precious minutes of your life.  But invert that stat: 30% don't. Nearly a third of people who went out and bought an expensive DVR sit patiently through the ads even though the fast forward button is only inches from their finger.  Three non-exclusive explanations.  One: there is no limit to human laziness. I find this more and more when I'm online. Drag the mouse all the way up there and click it to get that free content? You must be joking.  Thing weighs a ton.  Two: people are buying into the argument that skipping ads is immoral, stealing even. Soon they'll feel a moral obligation to actually go out and buy the stuff.  Three: This is what television-watching is for a lot of people, with ad breaks part of the natural rhythm of the show. They may well have been the only people who were watching the ads with any attention anyway - just because you can suddenly measure something doesn't mean it's only just happened. Is this a dying habit?  Only time will tell."  Thanks Mick!

Comments

[JofArnold]

Also non-exclusive -

Four: they don't know how to / only one member of the family knows how to (the youngest one, who's off at university 70% of the year)

Many people have no idea how to use more than play and rewind. My parents have had a microwave for about ten years and my mum has only used it twice! One of those times filled the kitchen with smoke.

[James Cherkoff]

Thanks Jof, so even the people who are watching the ads, would rather not! ;-)

[Charles Frith]

Love that 'drag the mouse' comment. So true.

[Andrew]

I often find that I forget I'm watching a replay or delayed show perhaps there are others.

[James Cherkoff]

Hi Charles, a great image eh?

Hey Andrew, me too!