TV's Strategy - Don't Become Music Industry

The music industry (RIP) showed the TV industry how not to face up to the complications of a networked world.  As a result, TV is taking a much more progressive stance when it comes to P2P.  Which might help cut down on the legal bills, but doesn't make it any easier to find the answers.  A few proactively milk the cash cow while it's still around.  Some recognise the world is changing but cling onto the past.  Others desperately want to make sense of the new landscape but find their legacy is too weighty.  A brave few throw caution to the wind and see what pans out.  And occasionally someone chucks away the rulebook and makes a splash - albeit a small one.  However, writing in Machinist, Denise Caruso highlights that the industry is still falling into the trap of transferring offline business models when it comes to online video: "Typical. Apply traditional media business model to online medium, wait a year or two, then kill the market (or watch it asphyxiate) for not meeting your irrational expectations. Do we really have to do this again? What's the definition of insanity? Doing the same thing over and over again and expecting different results? Yes, that's it."  The accusation is that for all its good intentions, TV is still an industry talking to itself and not to the individuals who make up increasingly influential P2P markets. "It might help if more people in the industry considered consumers to be stakeholders, too.  For a group that's as obsessed with the "new new thing" as the advertising industry, it might try applying more of its prodigious creativity to finding a new business model for supporting online media that puts consumers first. We have an awful lot of choices these days, and we don't like getting kicked to the curb."