Online Video To Beat Downturn?

Andrew 'Rocketboom' Baron puts forward a thoughtful (albeit partisan) view on why the economic downturn will lead to success for online video: "Good, inexpensive content that creates a spark will be attractive and more viable to an advertiser looking for a targeted, valuable audience. The better the content, the easier it will be.  Meanwhile, naturally, there is a trend of more and more people coming online to consume media. This is one very nice strongpoint that we all enjoy for living during a period in history where the online population is rapidly growing. Perhaps your desirable audience demographic will grow over the next several months and even years, regardless of the economy. According to another US study released last week (Market Watch) “the number of consumers watching video streamed through a browser has doubled over the past year, going from 32% a year ago to 63% today.”

[UPDATE: Also, check out Furturescape's findings about how much web drama you can buy for £1.3m.  As long as a piece of string it seems!]