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Andrew

The article mentions Beta campaigns with 50 Cent. Isn't he an artist with one of the Warner labels? Maybe Hollywood's acceptance won't be so hard to come by.

James Cherkoff

Hi Andrew, yes indeed, it seems there are always a few brave souls prepared to give something new a go. Until the lawyers spot what they are doing that is! I think the P2Pwords concept is bang on. But I still can't see Hollywood's legal fraternity going for it. Which presumably will mean there is plenty of opportunity for the braver brands. Maybe from FMCG categories.

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